On Sunday, Rihanna made her debut at the 2023 Super Bowl following a seven-year performance hiatus after releasing her last major project ANTI in 2016. While an unexpected pregnancy reveal surprised fans, it wasn’t the only aspect of her performance that sent the internet into a frenzy. The business mogul’s cosmetic line Fenty Beauty made sure to steal the show, even if it was for a brief cameo.

Last night (November 22), while many were tuning in to the newest season of I’m A Celebrity, others were participating in a mediocre talent show on Twitter that went viral and held the number one trending spot in the UK for over five hours. “SING YOUR DIALECT” – which felt reminiscent of the unpolished Noughties X Factor auditions we all adore – was spontaneously created by Manchester-based Twitter user @jacobbmc2 at 7 pm. After listening to a similar Space of the same name created by @TecDevic

In less than a month, Squid Game has become the most discussed Netflix original series – let alone TV show – in 2021. Thanks to the internet, the South Korean survival drama has been widely consumed by millions and is – as it stands – this year’s most-searched Halloween costume and is reportedly on track to become the streaming platform’s most-watched original series ever (oops, sorry Bridgerton).

Drake broke the internet on Friday with the release of his highly-anticipated sixth studio album Certified Lover Boy. Initially set to launch in January, the Canadian rapper blessed fans with the project less than a week after Kanye West dropped his month-long delayed album Donda. And while this resurfaced the long-running feud between the two rappers, nothing has sparked as much digital chatter surrounding the album than Drake’s meme-able art cover.

Big Age, "Sometimes it’s said as an insult but so often it is said as a gentle roast and something like, 'Come on, get it together,'" she tells me with a warm smile over Zoom. "Like you’ll say to your friend, 'Really, at your big age, this is what you’re doing?' just to get them together." In her new Channel 4 pilot Babalola depicts this through the journey of the protagonist, aspiring writer Ṣadé ( Ronkẹ Adékoluẹjo ) who, after reaching the pivotal age of 25, attempts to navigate this new phase

After an 18-month hiatus from our screens, this year’s return promised much. The familiarity of living vicariously through a group of hopeful twentysomethings as they embark on a quest to find love offered a form of collective escapism during a period of uncertainty. Millions celebrated its arrival and the show attracted more than £12 million in sponsorship deals before the first episode had even dropped. And yet this season's opening episode attracted its lowest ratings since 2017 with 2.47 mil

Love Island is back and although the lead-up to the show’s highly anticipated arrival drummed up a national wave of excitement, its opening fortnight has prompted mixed emotions in viewers . Not only did a brutal dumping on day two send many into a frenzy (I mean, what even was that?) but the cast’s chemistry has been slightly underwhelming to say the least. Nonetheless, maintaining its cultural relevance as always is the collective discourse taking place online. And who better to credit this to

TikTok is one of the biggest marketing tools catapulting music artists to viral stardom. However, while I strongly believe it is changing how some artists are making music – check out my thoughts on this here – there’s no denying that for others it has become one of the best digital marketing strategies since dance challenges (pre-TikTok) came into play. And proving time again that it continues to work in her favour is the internet’s favourite pop sensation, Doja Cat.

When it comes to audio, there are reels of commentary on the booming business of podcasting and the universal consumption of music on streaming services. Yet, with people forced to stay at home and find other ways to interact with their communities, the digital landscape is currently undergoing one of the biggest audio phenomenons we’ve ever seen.

TikTok is one of the biggest marketing tools transforming the music industry right now. In 2020, we’ve seen the video-sharing app propel the careers of artists like Doja Cat, Sam Fischer, the UK’s own S1mba and most notably, Roddy Ricch. Towards the end of 2019, the American rapper’s breakout song The Box became the subject of many videos on TikTok due to its staple squeaky instrumental that quickly gained popularity.